Mé by Hannah

Building a Sustainable, Handcrafted Pet Brand from Passion to Profit

Mé by Hannah began as a passion project fueled by my love for sustainable design and my furry friends. Specializing in naturally dyed bamboo dog leashes and collars, as well as handcrafted macramé designs using natural cotton rope, the brand quickly gained traction for its unique, eco-friendly products and thoughtful craftsmanship. What started as a creative outlet evolved into a successful ecommerce business, showcasing my ability to blend design, marketing, and entrepreneurship.

Key Achievements:

1. Web Design & Development:
   Designed and developed a visually stunning, user-friendly ecommerce website using WordPress and WooCommerce. The site featured high-quality product photography, detailed descriptions, and an intuitive shopping experience. It was optimized for mobile responsiveness and fast loading times to ensure seamless browsing and conversions.
2. Brand & Packaging Design:
   Created a cohesive brand identity for Me by Hannah, including a minimalist logo, earthy color palette, and typography that reflected the brand’s commitment to sustainability and craftsmanship. Designed eco-friendly, aesthetically pleasing packaging that elevated the unboxing experience, encouraging customers to share their purchases on social media.
3. Social Media Growth:
   Grew the brand’s social media community to over 4,000 engaged followers within just four months. Leveraged organic content strategies, such as behind-the-scenes crafting videos, customer testimonials, and user-generated content, to build a loyal audience. Collaborated with pet influencers to expand reach and drive traffic to the website.
4. Etsy SEO & Marketplace Success:
   Conducted thorough Etsy SEO research to optimize product listings, ensuring they ranked on the first pages of Etsy search results. This strategy significantly increased visibility and sales, establishing Mé by Hannah as a trusted and sought-after brand on the platform.

Impact:
This project not only demonstrated my ability to build and scale a brand but also highlighted my passion for sustainability, craftsmanship, and creating meaningful connections with customers.