Rowan Ember

Mystical and Modern Branding for a Tarot Reader and Psychic Medium

Rowan Ember is a tarot reader and psychic medium whose work bridges the spiritual and the modern. For this project, I created a brand identity that reflects her mystical expertise while maintaining a contemporary and approachable aesthetic.

Key Contributions:

1. Color Palette:
   • Developed a rich, earthy color palette featuring deep rust orange and dark purple tones. These colors evoke a sense of mystery, intuition, and grounding, perfectly aligning with Rowan’s spiritual practice.
2. Typography:
   • Selected a modern, mystical font that balances elegance with a spiritual vibe. The typography conveys a sense of wisdom and timelessness, making it ideal for a brand centered on spirituality and insight.
3. Logo Design:
   • Created a spiritually inspired logo that incorporates symbolic elements tied to tarot and psychic practices. The design is both intricate and minimalist, ensuring it’s versatile for use across various mediums, from business cards to social media.
4. Visual Identity:
   • Designed a cohesive visual identity system, including business cards, social media templates, and promotional materials. Each element was crafted to maintain the brand’s mystical yet modern aesthetic, ensuring consistency and professionalism.
5. Mood and Tone:
   • The overall branding strikes a balance between the ethereal and the accessible, making Rowan’s services feel approachable to a wide audience while still honoring the depth of her craft.

Outcome:
The branding for Rowan Ember successfully captures her unique blend of spirituality and modernity. The project showcased my ability to create deeply intentional designs that resonate with a brand’s core values and audience. It was a rewarding exploration of how color, typography, and symbolism can come together to tell a compelling story.