The Sunny Bean

Crafting a Warm and Inviting Brand Identity for a Portland Cafe

The Sunny Bean is a cozy cafe located in Portland, Oregon, known for its specialty coffee and light fare. I was tasked with creating a brand identity that reflected the cafe’s warm, welcoming atmosphere and its commitment to quality and community.

Key Contributions:

1. Brand Identity Design:
   Developed a cohesive brand identity for The Sunny Bean, including a logo, color palette, and typography that evoked a sunny, cheerful vibe. The design featured a playful yet sophisticated aesthetic, with a focus on warmth and approachability.
2. Visual Elements:
   Created custom illustrations and graphic elements that complemented the brand’s identity. These included a sun motif and coffee-related imagery, which were used across various marketing materials to create a consistent and recognizable brand presence.
3. Packaging and Merchandise:
   Designed packaging for coffee beans and other products, as well as merchandise like mugs and tote bags. The designs incorporated the brand’s signature colors and motifs, ensuring a unified look that appealed to customers and encouraged brand loyalty.
4. Marketing Materials:
   Produced a range of marketing materials, including menus, posters, and social media graphics. These materials were designed to be visually appealing and functional, enhancing the customer experience and promoting the cafe’s offerings.

Outcome:
The branding for The Sunny Bean successfully captured the essence of the cafe, creating a strong and memorable identity that resonated with customers. The project demonstrated my ability to create cohesive and impactful brand identities that align with a business’s values and goals.